Sasha is an award-winning visionary Global Executive Creative Director, storyteller, and brand builder with a culture-obsessed creative sensibility and more than 20 years of experience across advertising, entertainment, gaming, experiential, and emerging technologies. Currently at Spotify as a Global Creative Lead, Sasha oversees multi-disciplinary teams to deliver global brand work in partnerships, cultural leadership, and brand collaborations that drive business, engage audiences, and shape culture.

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