Samsung needed a bespoke and brand-worthy space at CES to showcase their new product lines. It needed to be as powerful, multi-sensory, immersive and dimensional
as the product itself. This is how the world’s first technology-focused speakeasy from-the-future came to life. We worked with a team of production designers, artists,
and fabricators to create a world of curiosity, intrigue and excitement around the product eco-system, taking visitors to literally Try on the Future through all of Samsung's
newest cinematic, gaming, computing, and virtual reality experiences. We even let them take selfies in the very first custom infinity photo booth with Samsung 360 camera!