Broadcast - Print - Digital - Outdoor - Retail
As one of the creative leads on the global creative brand team for Intel, we created a visually explosive campaign that showcased how Intel truly
redefines the computing category, with each new processor launch providing for "multiplied" creativity, music, multi-tasking, and gaming power.
The music-video-styled, fashion-forward, entertainment-centric Intel "Multiply" campaign, directed by UK's Vaughan Arnell, triumphed around the world, with groundbreaking, unprecedented viral efforts and succeeded in working seamlessly across the world in all media from broadcast content and print, shot by photographer Zach Gold, to digital, outdoor and retail.
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