SASHA SHOR
Sasha is an award-winning visionary creative leader, storyteller, and collaborator with a career that spans brand work in the advertising, visual design, and creative strategy fields for clients ranging from entertainment, and gaming to emerging technologies and lifestyle brands.
Most recently, at R/GA, Sasha served as the Executive Creative Director on the Samsung Global account overseeing brand work and creative teams across digital, mobile, experience, and social channels including Samsung Mobile, Samsung Galaxy Communities, and Digital + Social partnerships and activations. She was instrumental in launching the highly acclaimed Samsung Galaxy A Power Awesome campaign on TikTok in collaboration with 88Rising, the Galaxy Buds2 social launch with Charli XCX with the groundbreaking use of volumetric capture, and many more.
Prior to joining R/GA, she served as the Executive Creative Director for Dwayne Johnson and his Seven Bucks empire of film, TV, brand partnerships, and digital content for Under Armour’s Project Rock, Teremana Tequila, Voss Water, Sony Pictures and Universal Pictures.
Sasha has served as a creative lead for entertainment and lifestyle brands such as the Sundance Film Festival and NYC & Company as well as clients such as NBC Universal and Sony Latin America, as well as Brand Creative Director at First Look Media, developing brand advertising and strategic creative for Topic, a premium storytelling destination offering groundbreaking visual short-form content and entertainment from established and emerging creators around the world, and as Executive Creative Director of Iris Worldwide, leading the agency's creative department and overseeing fully integrated creative campaigns for clients such as Samsung, Barclaycard, Diageo and Fiat Chrysler/Jeep across all media channels.
Sasha has also worked as a freelance ECD for ad agencies such as FCB, C+K, and JWT as well as directly for clients such as P&G, Viacom, and match.com, and as SVP, Group Creative Director at McCann Erickson for global clients such as Xbox, Intel, Unilever, Nestle Waters, the Ad Council and many more.
Sasha’s work has garnered many industry accolades such as Cannes Lions, Lürzer’s Archive, Print Magazine, CA, Graphis, The Addys, Promax/BDA, the Women’s Image Network, Ad Council committee for Creative Excellence, & The NY Festivals.
She received her BFA in Advertising & Design from the School of Visual Arts in NYC where she has since held several teaching posts. She resides in Manhattan with her husband and 2 sons. Sasha is fluent in English, Russian, and Spanish.