Broadcast - Print - Digital - Outdoor - Retail - Experiential
Intel processors were innovating the mobile computing experience in ways previously unimaginable, but had never run any consumer brand advertising
to show how it could truly change the way people consumed entertainment on the go. We created an audacious, visceral, globally recognized celeb-packed campaign
that was shown around the world, featuring everyone from Tony Hawk, Seal, and John Cleese to Mariah Carey and many more, that showed (almost!) exactly
what happens when you have Intel in your laptop... you have the most vivid, rich, and intense mobile entertainment in your lap!
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