TELEMUNDO RE-BRAND: NBC UNIVERSAL
As the creative lead for a comprehensive cross-channel design and image re-brand for TELEMUNDO, we developed several brand films, in conjunction with director
Marc Silver, showcasing the diverse and vibrant Latino community and their Latino-American identities. This helped set the stage for the launch of the new TELEMUNDO.
Telemundo was having an identity crisis. Their loyal Latino audience was becoming more deeply connected to both their Latino roots and their new American ones
and thus living rich, multicultural lives embracing both worlds and living at the intersection of both. The channel needed to become more reflective of this beautiful
new audience and their lives and loves and this brand film kicked off a channel re-launch that is still riding the same brand wave we started with this work.