PROJECT ROCK: BEND BOUNDARIES

Led the Seven Bucks creative team in developing and producing all-media creative content for Project Rock’s Bend Boundaries Collection. Dwayne Johnson’s signature training line of gear, apparel, training shoes, and technology is true to his personal philosophy in the gym and beyond. The work we made is just as real, gritty, and powerful as the mindset that fuels the brand itself. Consistently smashing all sales and social engagement records, Project Rock is growing exponentially year over year as one of the most successful global training brands on the market