Alongside the powerful, highly awarded broadcast campaign, the print and outdoor work for TV BOSS took a more graphic,
visually powerful approach in representing the campaign, while still maintaining a consistent voice with the broadcast work.

Spearheaded by the Motion Picture Academy's long-time president and Hollywood icon, Jack Valenti, the "TV Boss" campaign was one of the first public service efforts
to raise awareness of parental controls, allowing parents to block inappropriate content on TV before Congress stepped in, giving more creative freedom to the filmmakers and studios.

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