SPOTIFY X NETFLIX WEDNESDAY

(Dark) magic always happens when the Spotify x Netflix planets align, and unique, innovative, and powerful partnerships are born. Leading the Spotify global partnerships team, we orchestrated the ultimate fan experiences, both online and offline. For the premiere of the beautifully macabre Wednesday S2, we celebrated the second batch of wildly successful Netflix Wednesday episodes, with a huge social campaign on our platform, followed by an exquisite Graveyard Gala in New York City, with teh cast in attendance, And then we took it up a notch with a surprise cameo appearance from Lady Gaga, to debut her new track, The Dead Dance. Fans couldn’t get enough of the dark and mysterious vibes, bringing all their macabre style and passion for the Wednesday lore and the music of Mother Monster herself.

The event generated massive buzz across social and press, including OVER 7 BILLION IMPRESSIONS and global press coverage in major cultural publications across music, fashion, entertainment, lifestyle, marketing, and beauty, including ADWEEK,Harper's Bazaar,Vogue,Page Six,Rolling Stone,Us Weekly,Billboard,Entertainment Tonight,InStyle,Seventeen Magazine,Complex NTWRK,Variety, and many more!

We worked Little Monsters into a frenzy by hosting the most outcast release stunt possible for Gaga’s new song. Top Gaga and Wednesday fans will be able to step inside a casket listening booth for an exclusive premiere of her new track. Of course, it wouldn’t be complete without a surprise appearance from Lady Gaga.