SPOTIFY X NETFLIX X SQUID GAME

To celebrate the highly anticipated launch of Squid Game Season 2, we integrated into Netflix’s support of the title, selecting moments that were centered around music and amplifying our existing Squid Game Official Playlist. Netflix hosted a Squid Game 2 rave at Drumsheds in London, featuring DJ talent Peggy Gou. Spotify has an existing experiential integration at Drumsheds, so we worked to Squid Game-ify our space, brining in some of the show’s creative elements into our interactive screens. The screens had a QR code linking to the Official Playlist. We also collaborated with Netflix and Duolingo to promote the release of a Duolingo promotional track themed to Squid Game. The edit was exclusive to Spotify.

We joined forces with The Department in London for SQUID GAME 2:
THE RAVE, to transform this into a Spotify interactive fan experience at Drumsheds in London. The unique visuals responded to ravers' movements, immersing them in the world & driving them to the Squid Games' official playlist on Spotify. Check out the making of and BTS experience in their
words here:

Results:

Impressions: 1.3M
Engagements: 70K

The Squid Game Official Playlist was enhanced with new tracks from Season 2.

42k new playlist saves, a 250% increase
72k average daily streams, a 10,000%
increase from the previous 25 days

1.8M global streams
55.9k average DAUs, a 10,000%
increase from the last 25 days

1.4k playlist shares
1.8k iMAUs (first plays)