SPOTIFY x ACNE x WILLOW

Bringing fans closer to their favorite artists drives everything my team and I champion when we tap into cultural partnerships and collabs. And that is exactly what happened when we teamed up with Acne Studios to bring WILLOW to London for their first-ever collaborative event. Fashion and music have always gone hand-in-hand, and Acne Studios and Spotify know this better than anyone. Hosting this premiere event in London‘s Hackney neighborhood gave Willow the stage to perform songs from her new album, marking her first-ever European performance and with London being home to many of her top listeners, we were able to surprise them with exclusive merch, a meet & greet with their favorite artsts and the opportiunity to connect with a community of fans just like them.

The Spotify x Acne Studios event featuring WILLOW was an exclusive event for her top fans at Hackney Church in London– the first European live performance of her latest album ‘empathogen’, with a curated set list featuring a few of her iconic, fan favorite songs. To let everyone in on the experience, we also created a concert film from the live performance and posted it online for all of her fans to enjoy. Watch it below!