BAPE X SPOTIFY

Leading creative across global partnerships and cultural collaborations at Spotify is always an opportunity to bring world-class brands and culture-shaping creative together in ways that are surprising, impactful, and powerful. It allows us to give fans something that goes beyond just one genre. In the case of BAPE, we were able to orchestrate multiple collabs to date, between Rap Caviiar, our Hip Hop Playlist Fandom and a highly coveted global streetwear fashion icon with roots in Japan. Fans went crazy for the limited edition apparel and hype that was built around the launches of both drops, lining up to experience the coming together of two of their favorite brands and get closer to the community they belong to.