Working as the co-creative lead on their first brand refresh in many years, we gave Applebee’s a fun (and funny!) way to connect with a younger,
hungrier audience in a warm and human way. All new creative work on-air, online and in-store was created for multiple new food
concept launches and was supported by a brand new graphic language and overall creative direction that I spearheaded.

“SIZZLING NEWS” Applebees TV & Digital

“SIZZLING TALK” Applebees TV & Digital

“BROTHERS” Applebees TV

“DATE NIGHT” Applebees TV