With groundbreaking visuals, music, and technology-driven campaign ideas, the viral efforts were no exception. This campaign was the first to take advantage
of the massive projection screens in Times Square and being able to let people on the street "multiply" themselves across them all!
Today the Intel brand is synonymous with pushing boundaries in technology and how it changes people's lives, but it wasn't always that way. When we launched the "Multiply" campaign,
the dual core processor had just hit the market and began to redefine the computing category, providing for "multiplied" creativity, music, multi-tasking, and gaming power.