INTEL "Laps" Print and Outdoor
In collaboration with the photographer, Danielle Levitt, we created the first global brand campaign Intel ever developed upon launching its revolutionary
Centrino technology and changing the the mobile entertainment game forever. The Cannes-recognized campaign featured celebrities in ordinary people's laps,
as a metaphor for the richest, most vivid and compelling entertainment experiences in your laptop.
The moments captured in the shots became iconic and recognizable around the world, making the Intel mobile experience synonymous with the fastest and best way
to listen to music, watch movies, and play games anywhere you can have your laptop! The Intel Laps campaign enjoyed heavy broadcast and digital play,
but also brought with it some of the most memorable print, outdoor and retail campaign work around the world.